LA Times Media Group
The sports world will be focused on Pasadena in January.
Three great opportunities
to kick off the new year.
LA Times Media Group

LA Times Media Group COLLEGE FOOTBALL
BOWL GAMES

LA Times Media Group

January 1: 100th Rose Bowl Game
Coverage on 12/29 in print, 24/7 at latimes.com

January 6: Final BCS National Championship Game, Rose Bowl
Coverage on 1/6 in print, 24/7 at latimes.com December 27: Special Rose Bowl Commemorative
Hoy, L,A.'s leading weekly Spanish-language newspaper. Coverage on 12/27 in print, 24/7 at hoylosangeles.com

As sports fans everywhere turn their attention to these historic games in Pasadena, the award-winning
LA Times SPORTS section will offer unmatched, comprehensive coverage-in print and online. Reach
The Times' avid and affluent audience by running your ads next to our exclusive stories, columns and
photos featuring the teams, players and analysis of both games. Contact us today to learn more and to
book your ad space!
AUDIENCE
• More than 3 million LA Times readers go to our
SPORTS section, in print and online, each week
• 41% have a HHI of $75K+
• They are 33% more likely to describe themselves as
"very interested" in college football
• They are 42% more likely to attend college football
games, and 51% more likely to watch bowl games
on TV
• 1.8 million L.A. Hispanics have attended a live
sports event in the past year


ADDITIONAL OPPORTUNITY
Ask about our advertising opportunities in Pasadena Tournament Magazine, the insider guide to the parade, the game and the best of Pasadena

ADVANTAGE
• Nearly one million more SoCal adults
in the L.A. DMA read the LA Times in
print or online than read ESPN.com
each week
• Locally, latimes.com's audience is
3.5x greater than sportsillustrated.com
• Avid college football fans have an
HHI more than $20K higher than the
DMA average


To advertise or learn
more, contact your sales
representative or call
1-800-LATIMES
Source: PrimeLingo 2013 Recontact Study Release 1; comscore August 2013.

Media Kit | Place an ad | latimes.com


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