LA Times Media Group
The sports world will be focused on Pasadena in January.
Three great opportunities
to kick off the new year.
LA Times Media Group


LA Times Media Group

January 1: 100th Rose Bowl Game
Coverage on 12/29 in print, 24/7 at

January 6: Final BCS National Championship Game, Rose Bowl
Coverage on 1/6 in print, 24/7 at December 27: Special Rose Bowl Commemorative
Hoy, L,A.'s leading weekly Spanish-language newspaper. Coverage on 12/27 in print, 24/7 at

As sports fans everywhere turn their attention to these historic games in Pasadena, the award-winning
LA Times SPORTS section will offer unmatched, comprehensive coverage-in print and online. Reach
The Times' avid and affluent audience by running your ads next to our exclusive stories, columns and
photos featuring the teams, players and analysis of both games. Contact us today to learn more and to
book your ad space!
• More than 3 million LA Times readers go to our
SPORTS section, in print and online, each week
• 41% have a HHI of $75K+
• They are 33% more likely to describe themselves as
"very interested" in college football
• They are 42% more likely to attend college football
games, and 51% more likely to watch bowl games
on TV
• 1.8 million L.A. Hispanics have attended a live
sports event in the past year

Ask about our advertising opportunities in Pasadena Tournament Magazine, the insider guide to the parade, the game and the best of Pasadena

• Nearly one million more SoCal adults
in the L.A. DMA read the LA Times in
print or online than read
each week
• Locally,'s audience is
3.5x greater than
• Avid college football fans have an
HHI more than $20K higher than the
DMA average

To advertise or learn
more, contact your sales
representative or call
Source: PrimeLingo 2013 Recontact Study Release 1; comscore August 2013.

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